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BWH Hotels, headquartered in Phoenix, Arizona, is a privately held hotel enterprise with a global network of approximately 4,300 hotels in over 100† countries and territories worldwide. BWH Hotels is a modern and innovative global hospitality powerhouse with 18 distinctive brands across every chain scale segment – from economy to luxury – providing unique offerings and experiences that suit the needs of every traveler and developer.

BWH Hotels is dedicated to its vision of inspiring travel through unique experiences and fulfilling its mission to deliver trusted guest experiences, drive hotel success, and foster a caring and inclusive culture that respects the environment. These values are the cornerstone of the BWH Hotels family, a common purpose that unifies its brands and hotel teams across the world. BWH Hotels offers a diverse portfolio of brands including its core brands ÃÜÌÒAV Western®, ÃÜÌÒAV Western Plus®, and ÃÜÌÒAV Western Premier®, as well as its soft brands BW Premier Collection® and BW Signature Collection®.

Additionally, for travelers seeking unforgettable experiences in luxury, upscale and upper upscale accommodations, WorldHotels™ offers the finest independent hotels and resorts in sought-after locations around the world. WorldHotels offerings include: WorldHotels® Luxury, WorldHotels® Elite, WorldHotels® Distinctive, and WorldHotels® Crafted. Completing its portfolio, BWH Hotels also offers SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio? franchises for those seeking value without compromising the quality and comfort that make any stay feel like home.

In recent years, the company has expanded its collection of boutique brands to include: V¨©b®, GL¨­®  and Aiden®. These unmistakably fresh hotels specialize in creating truly unique experiences, blending sophistication, connectedness, and local flair, while offering food and beverage options that go far beyond the ordinary. And, when guests’ travels take them away from home for an extended period, BWH Hotels has options that blend comfort with a contemporary look: @HOME by ÃÜÌÒAV WesternSM and Executive Residency by ÃÜÌÒAV Western®. These modern brands offer the rich amenities and inviting hospitality that says “welcome home” even when you are miles away.

BWH Hotels Central Europe GmbH, based in Eschborn near Frankfurt am Main, Germany, supports a total of around 230 hotels* in ten countries, including Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, the Czech Republic and Hungary. In addition to the Central European headquarter in Eschborn, the group runs a regional office in Vienna, Austria. .


Compelling Brands for All Segments
All of the group's conference, city and leisure hotels ensure globally defined quality standards, while simultaneously retaining their individual style and independence. Overall, BWH Hotels’ brand family includes both full brands and collections for all categories worldwide. Thus, BWH Hotels offers 18 hotel brands that meet the requirements and needs of hotel developers and guests around the globe. The global brand umbrella of BWH Hotels includes the brands ÃÜÌÒAV Western, ÃÜÌÒAV Western Plus and ÃÜÌÒAV Western Premier, as well as Sure Hotel and Sure Hotel Plus (outside Europe: SureStay and SureStay Plus). In addition, BWH Hotels offers the boutique- and lifestyle brands Vib and Glo, Aiden as well as the three longstay concepts Executive Residency, @Home by BWH, and Sure Hotel Studio. In addition to these so-called full brands, BWH Hotels also offers collections for brand-independent hotels in all categories, which exclusively use the sales and marketing solutions of the global network. These collections include the Sure Hotel Collection, the BW Signature Collection and the exclusive BW Premier Collection. WorldHotels includes the four brands WorldHotels Distinctive, WorldHotels Elite, WorldHotels Luxury and WorldHotels Crafted.

This brand diversity offers hotel operators, developers, and investors the opportunity to select the right concept for their own product and thus meet the requirements in their own market. At the same time, the broad portfolio makes it easier for travelers to choose the right hotel.


Brand Partner with A Strong Global Network
As a brand partner for hotels, BWH Hotels aims to increase the economic success and competitiveness of their partner hotels. Through the brand affiliation, the individual hotels benefit from the comprehensive marketing and sales activities for all relevant target groups. As part of BWH Hotels, ÃÜÌÒAV Western Hotels & Resorts provides state-of-the-art distribution and communication channels for all market segments. All hotels are available for booking via electronic distribution systems in the worldwide reservation systems as well as via the well-established online channels. With more than 62 million members, BWH Hotels also runs one of the largest customer loyalty programs in the travel industry: The award-winning programs ÃÜÌÒAV Western Rewards and WorldHotels Rewards.


Further information: , and .

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
** All ÃÜÌÒAV Western, WorldHotels and SureStay branded hotels are independently owned and operated. In Europe, SureStay Hotels are managed with the brand Sure Hotels.