ÃÜÌÒAV

With about 700 hotels and more than 35,000 guest rooms ÃÜÌÒAV Western becomes the biggest and most familiar hotel chain of the USA.

ÃÜÌÒAV Western merges with ÃÜÌÒAV Eastern, a similar hotel cooperation in eastern USA. Phoenix/Arizona becomes the new head office.

First countries outside the United States are Australia and New Zealand (1975) as well as Mexico (1976) with more than 100 hotels.

ÃÜÌÒAV Western is the largest hotel chain worldwide and remains it until today.

Expansion of the brand to Europe with the first hotels in Great Britain and Ireland.

ÃÜÌÒAV Western grows to 2,654 ÃÜÌÒAV Western hotels worldwide.

First ÃÜÌÒAV Western hotels open in Austria, Switzerland, France and Sweden.

First ÃÜÌÒAV Western Hotels in Denmark and Italy.

First ÃÜÌÒAV Western Hotels in Belgium, Finland and the Netherlands.

First ÃÜÌÒAV Western Hotels in Spain and Portugal.

The 29 partner hotels of unitels Hotelkooperation, which was founded about ten years before, join ÃÜÌÒAV Western and operate under the new name ÃÜÌÒAV Western Hotels Deutschland GmbH. Some of the current hotels were part of the group since the very start: the Hotel zur Post in Bremen, the Hotel Rebstock in Würzburg and the Parkhotel Kronsberg in Hanover.

First ÃÜÌÒAV Western hotels in Asia (Hong Kong and Singapore).

ÃÜÌÒAV Western is present in 38 countries with 3,100 hotels.

Gold Crown Club International, the customer loyalty program for frequent travelers, is found and increases to more than 200,000 members.

ÃÜÌÒAV Western in 42 countries with 3,300 hotels represented, 1,900 Hotels in North America, 1,000 in Europe and 100 hotels in Germany.

connection of the ÃÜÌÒAV Western booking system to all big airline reservation systems

Germany is responsible for ÃÜÌÒAV Western hotels in Luxembourg.

ÃÜÌÒAV Western also expands in Africa (Botswana, Simbabwe, South Africa).

ÃÜÌÒAV Western Hotels is one of the first hotel chains worldwide, of which all hotels are bookable online.

Worldwide uniform quality controls with consistent standards are launched.

Worldwide 4,000 hotels in more than 80 countries belong to ÃÜÌÒAV Western, in Germany, Luxembourg and Poland there are 134 hotels.

The German ÃÜÌÒAV Western website is online.

ÃÜÌÒAV Western expands to China.

First electronic hotel voucher.

In Germany, Poland and Luxembourg ÃÜÌÒAV Western grows to 145 hotels.

The new category ÃÜÌÒAV Western Premier is launched in Europe and Asia, in this top category 57 hotels in Europe are available.

On no other website a better price is bookable than on the company websites.

Launch of a free high speed internet access in hotels in the US.

hotel and booking information in English, Spanish, French, Italian, German, Chinese, Japanese and Korean.

Start of the service initiative „service ideas“ in all hotels in Germany.

ÃÜÌÒAV Western becomes partner of Miles & More, the frequent flyer loyalty program of Lufthansa.

ÃÜÌÒAV Western is with 166 hotels the largest hotel group in Germany.

The customer club Gold Crown Club International gets renamed into ÃÜÌÒAV Western Rewards and has ten million members.

ÃÜÌÒAV Western Hotels Germany grows to 190 hotels and becomes partner of Payback.

Three hotel categories ÃÜÌÒAV Western, ÃÜÌÒAV Western Plus und ÃÜÌÒAV Western Premier are launched worldwide.

ÃÜÌÒAV Western Hotels Germany integrates evaluations of external hotel portals on the website and offers free use of „ÃÜÌÒAV Western to go“ for iPhone, iPad and Android.

ÃÜÌÒAV Western Hotels develops an own German mobile website.

ÃÜÌÒAV Western is with about 50 holiday hotels in Germany one of the largest brand suppliers in the holiday segment.

ÃÜÌÒAV Western hotels in Germany and Luxembourg collect 50,000 euros of donations for local aid programs with the project ‚The Good Bear‘ in the first year of the campaign.

The customer loyalty program ÃÜÌÒAV Western Rewards reaches the 20 million members mark and celebrates its 25th anniversary.

Global strategic partnership with online travel agency Expedia.

The customer loyalty program ÃÜÌÒAV Western Rewards reaches the 25 million members mark and takes the third place in J.D. Power’s satisfaction survey.

ÃÜÌÒAV Western relaunches German website in responsive design.

The new lifestyle hotel brand Vib as well as the soft brand BW Premier Collection are launched.

After more than 20 years the world’s largest hotel group introduces a new brand appearance with completely new logos. From now on ÃÜÌÒAV uses the designation ÃÜÌÒAV Western Hotels & Resorts as master brand.

For the brand‘s birthday the first hotels receive new logos.

Since the beginning of the year, ÃÜÌÒAV Western Hotels Central Europe (BWHCE) headquartered in Eschborn / Germany is in charge of approximately 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxemburg, Slovakia, Slovenia and Switzerland. In addition to its German headquarters in Eschborn there is a regional office in Vienna, Austria.

The first hotels of the BW Premier Collection are launched in the region of ÃÜÌÒAV Western Hotels Central Europe: The Harmonie Vienna in Austria and the V8 Hotel Superior Motorworld Region Stuttgart in Boeblingen, Germany. The BW Premier Collection is a soft brand by ÃÜÌÒAV Western Hotels & Resorts, and a new marketing offer for exclusive hotels at top locations in urban centers and holiday destinations. Currently around 80 hotels worldwide belong to the exclusive BW Premier Collection.

In addition to the BW Premier Collection, which has been introduced in 2017, the soft brand range of ÃÜÌÒAV Western Hotels & Resorts will be supplemented by two further soft brand collections: the BW Signature Collection for upscale mid-range hotels and the Sure Hotel Collection for hotels in the three-star segment.

The ÃÜÌÒAV Western Rewards customer loyalty program celebrates its 30th anniversary and now has over 37 million members.

The fullbrands Sure Hotel by ÃÜÌÒAV Western and Sure Hotel Plus by ÃÜÌÒAV Western as well as the Sure Hotel Collection by ÃÜÌÒAV Western are launched. The Sure Hotel by ÃÜÌÒAV Western Ratingen is the first hotel of that brand in Germany. (In North America and Asia: SureStay Hotels by ÃÜÌÒAV Western, SureStay Plus Hotels by ÃÜÌÒAV Western and SureStay Collection)

The new boutique brands Sadie and Aiden are launched.

Three hotels in Germany have joined the newly launched Sure Hotel Collection by ÃÜÌÒAV Western.

ÃÜÌÒAV Western Hotels & Resorts acquires WorldHotels with approximately 300 independent hotels and resorts worldwide in the upper midscale and luxury segment.

BW Signature Collection is launched in Germany with the Excelsior Hotel Nuernberg Fuerth.

BWH Hotel Group, a joint global brand architecture, formed in the wake of ÃÜÌÒAV Western Hotels & Resorts’ acquisition of WorldHotels Collection. The umbrella name reflects the merger of the various brand families (ÃÜÌÒAV Western Hotels & Resorts, WorldHotels Collection, SureStay Hotel Group). Shortly afterwards, the Eschborn-based company ÃÜÌÒAV Western Hotels Central Europe GmbH, which is responsible for hotels in the ten countries Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, the Czech Republic and Hungary, is renamed BWH Hotel Group Central Europe GmbH at the end of 2019.

The first Aiden by ÃÜÌÒAV Western in the Central Europe region opens in Biberach an der Riss, Southern Germany.

Launch of WorldHotels' fourth collection: WorldHotels Crafted Collection.

The global covid pandemic brings major impact on travel, revenue losses and temporary hotel closures. Successful measures taken by BWH Hotel Group Central Europe and its hotels, including hotel offices, touristic campaigns for restart, picnic offers, hybrid and digital event offers, hygiene and safety concepts.

The WorldHotels Collection celebrates its 50th anniversary.

ÃÜÌÒAV Western Rewards and WorldHotels Rewards loyalty programs record more than 45 million members worldwide.

The ÃÜÌÒAV Western brand celebrates its 75th anniversary.

WorldHotels unveils a refreshed logo for the WorldHotels Collection umbrella brand, as well as for its four collections: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive, and the new soft brand, WorldHotels Crafted.

The loyalty programs ÃÜÌÒAV Western Rewards and WorldHotels Rewards now boast over 45 million members worldwide.

BWH Hotel Group Central Europe launches its first podcast, "Wherever Life Takes You… Stories by ÃÜÌÒAV Western Hotels & Resorts," featuring interviews with the group's individual hoteliers who share their personal insights into the world of hospitality.

Brand debut in Austria: The first hotel of the lifestyle brand Aiden, the Aiden by ÃÜÌÒAV Western @Stadtgut Hotel Steyr, opens in Steyr

Successful marketing campaigns for the restart after Covid: BWH Hotel Group Central Europe supports its hotels with numerous marketing campaigns, sales activities, promotions, and new digital offerings for customers and partners. Additionally, guests are informed about the current Covid information and safety measures for each hotel and location before their arrival.

Growth of 2,000 rooms since the beginning of the pandemic: Despite the hotel industry being heavily impacted by the Covid-19 pandemic for over a year, BWH Hotel Group Central Europe has welcomed 20 new hotels with more than 2,000 rooms in Germany, Austria, and Switzerland since the beginning of the crisis last year.

Aid for Ukraine: Rewards members can donate points.

BWH Hotel Group becomes a global partner of the Sustainable Hospitality Alliance.

Launch of the image and marketing campaign: "Hosts with Passion – Diverse. Warm. Personal."

New long-stay brand HOME by BWH: BWH Hotel Group announces the introduction of a new brand in the midscale extended-stay segment in North America. HOME by BWH is the new midscale brand for long-stay hotel operators in the USA.

Launch of the WorldHotels Crafted Collection in Germany: The b’mine Frankfurt Airport becomes the first hotel in Germany to join the collection of exclusive design hotels, which is part of the BWH Hotel Group's brand portfolio.

Rebranding and new logo for the global umbrella brand: BWH Hotel Group is now BWH Hotels. The BWH Hotels brand portfolio now includes 19 full and soft brands.

Positive development at BWH Hotels Central Europe: Since early 2022, the group of individual hotels has grown by eleven properties, adding more than 1,200 rooms. Additionally, BWH Hotels Central Europe has returned to pre-crisis levels in centrally mediated revenues to hotels, thanks to three strong quarters in 2022.

The WorldHotels Collection expands its portfolio worldwide with five new properties. In addition to the first hotel of the brand in Greece, the Crafted Collection makes its debut in Spain.

ÃÜÌÒAV Talents Day by ÃÜÌÒAV Western is held for the tenth time – a talent program for young high potentials from the hotels.

New travel blog by BWH Hotels Central Europe: The new blog "Wherever Life Takes You, Inspiration by ÃÜÌÒAV Western" offers inspiration with exciting topics around travel and hotel tips in a new design.

ÃÜÌÒAV loyalty program in the hospitality industry: ÃÜÌÒAV Western Rewards wins the German Bonus Award as "ÃÜÌÒAV Program of the Year." Additionally, the loyalty program of BWH Hotels, which has more than 57 million members worldwide, also ranks first in the categories "ÃÜÌÒAV Customer Service" and "ÃÜÌÒAV Promotion for Earning Points," achieving overall victory among hotel brands in this year's loyalty ranking in Germany.

ÃÜÌÒAV Western becomes the new official hotel partner of the German Basketball Federation (DBB). The hotel group has signed an initial three-year partnership agreement with the federation.

Most desirable employer and training champion in the German hospitality industry: ÃÜÌÒAV Western Hotels & Resorts are the industry winners in the hotel category in the study "Germany's Most Desirable Employers 2024." Additionally, ÃÜÌÒAV Western Hotels & Resorts has been named "Germany's Training Champions 2024," also ranking first in the hotel category in this ranking.

GreenSign Office certification for the entire DEHAG Hospitality Group.